Blue apron weight watchers8/18/2023 ![]() Competitors like Hello Fresh, Purple Carrot and Marley Spoon are also trying to figure out how to attract customers and, most importantly, keep them loyal to their brands. These challenges aren’t unique to Blue Apron. Some customers also chafe at being locked into subscription models. ![]() Even with the simple recipes and pre-prepped ingredients, meal kits still take time to make - and they’re not always markedly cheaper than just ordering food delivery, which is more convenient than having to cook at all (plus no dishes). However, none of those initiatives could solve the two of the big reasons that consumers didn’t stick with Blue Apron meal kits: time and convenience. And just last week the company rolled out its new Meal Prep Kits aimed at aspirational, Instagram-savvy millennials. Deals with Beyond Meat and Weight Watchers to make specialized kits haven’t pulled up dragging sales, either. The company halted its partnership with Walmart-owned Jet.com in August. Blue Apron has been hustling hard to claw itself out of its downward spiral with little to no success. ![]() The Wall Street Journal reports that the company is also considering raising more money, as well as a merger with other meal kit companies.īut for my money, Blue Apron’s best option would be to sell, sell, sell. Sales aren’t the only way forward for Blue Apron. To say the least, the company’s Q4 earnings were not good: sales have dropped more than 30 percent over the last quarter and the company posted a loss of $1.66 per share, both of which were bigger dips than expected. Meal kit company Blue Apron said on its Q4 earnings call today that it was “evaluating a broad range of strategic options” to revive its struggling business - including a sale of the company or its assets.
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